A Facebook quandary for libraries

Our library's Facebook page was for a long time a quiet place, with occasional announcements and around 100 fans. We decided that this was a missed opportunity, and so we planned a Facebook publicity campaign for this month. Ten days into the campaign, we've already gone from around 125 fans to over 1,000! This is fantastic for us. We've never had such an easy way to listen to, and be listened to, by so many of our patrons.

We want our Facebook page to be all about participation. This means involvement from students, staff and faculty, but also from librarians and library staff. We see the page as a form of two-way communication with our patrons, not just another conveyor belt of copied-and-pasted institutional announcements. And in some ways, the page has moved in that direction already, as both staff and patrons have begun posting comments.

So what's the quandary?

The problem is with the way Facebook handles page administration. I created the page, so I'm automatically an administrator of it. I'm allowed to designate other administrators, and I've added several colleagues in that role. But now that we're administrators, we've actually lost the ability to participate on the page as individuals! If we want to post to the wall, or comment on someone else's post, our only option is to post as the library, not as ourselves.

Thus, anyone involved enough to be a page administrator can not post to the page under their own name, with their own picture next to their post. You can see how this would be a problem. What if I want to give an individual response with an actual human face on it? What if I want library patrons to get to know who I am by virtue of my participation? No dice.

On Facebook support discussion boards, there is a thread about this, stretching back to March, 2009. So far, over 500 people have posted there, virtually begging Facebook to take notice of this problem and to do something about it. The best resolution I've seen suggestged is to give page administrators the option of posting as the institution, or as themselves. So far, though, not a peep from Facebook in response to this flood of complaints and requests.

I'm sure that Facebook maintains pages with an eye toward major commercial ventures -- big companies like fast food chains and clothing retailers, potential sources of big revenue to Facebook through their ads. These companies aren't likely to want their employees to speak for them as individuals, so they probably don't object to the current arrangement. But our library is a different sort of creature, one that Facebook has thus far not acknowledged. I hope this will change, but the silence from Facebook on this issue doesn't bode well!

Gettin' Jingy With It

So -- what can rouse me from lo these many months of blog silence? Jing -- that's what! I am having fun with it. I've known about Jing for quite a while now. Last summer, I installed it, played around with it, and then got distracted and turned my focus to other things. Recently, though, I have taken the plunge in earnest.

Jing is a free download. It's a program that allows you to select a portion of your screen -- say, the browser window -- and record it live, synchronized with whatever you're saying into your computer's microphone. Then with a click of a button, it uploads your little makeshift video to screencast.com and puts a link to your video on your clipboard so you can paste it somewhere -- like to that patron you're busy chatting with! Anyone who clicks that link will view your video.

Just tonight, someone popped in to the library's chat and wanted to know how to find the full text of a particular journal article. I did a quick check and discovered that, yes, we owned that article in full text! So, mad scientist-like, I scrambled to whip up a frothy video tutorial concoction. I launched Jing and recorded a mini-tutorial, stepping through searching for the full-text of that journal article. Voila, there it was! Fewer than 4 minutes later, I pasted the link to the video into our chat, and wound up with one happy customer who followed the steps, got the article, and in the process learned how to search for full text in the future, too.

This is awesome!

Things to remember when using Jing or other on-the-fly video generating apps:

• It's not good for everything. Think of situations like mine where there is a series of well-defined steps that you're trying to get across. You wouldn't want to do this to record a bunch of attempts to try different keywords in different databases, for example.
  
• Don't worry about polish. Just click through the steps. Don't rush, but don't go agonizingly slow, either: the video can always be paused, after all!
• If you make a typo, don't start over, just backspace! At the reference desk, you can't turn back time because you made a typo... right? (If you actually can turn back time, drop me an e-mail, please. I want to know your secret.)
  
• Go through the steps. Mention any salient points, but don't expound or theorize or embellish or be redundant or flowery. You know, like that last sentence. The video should be relatively short. And more than likely, there's someone waiting for you to finish it!
  
• If you're doing this from your own personal computer, you might want to make sure you're not capturing a browser session with a bunch of tabs open to things that are NSFW. I'm just sayin'.
• When you first install Jing, do a test run or two. Record something, play it back. How is the audio? Is your mic picking up your voice? Are keyboard and mouse clicks popping too loudly? Think about adjusting your setup to compensate before doing a "real" video.
• Have fun! Don't stress. Just tell the person in chat that you're putting together instructions for them and you'll be right back. Record, save, send the link on over. Don't overthink it. It's just a tool, after all... helping you be that awesome reference librarian that you are.
  

What's that? You're reading this, and you're not a reference librarian? That's okay! How can you apply a tool like this to what you do for work or play?

My message to Apple... e-mailed to them today.

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I am writing as a longtime Apple customer, in both my personal and professional life. I greatly admire the iPhone, and the elegance, ease of use, and stability ensured by the careful screening process in the App Store.

However, I am disturbed by Apple's move from screening apps for quality, stability and technical compliance, into screening for content. Removing the shaken baby application was bound to be noncontroversial, but censorship of content is a slippery slope. The recent decision not to approve Eucalyptus, which displays public domain electronic books from the Gutenberg Project, is appalling to me and to many of my friends and colleagues.

Apparently, the decision to reject this app was made because such works as the Kama Sutra are available via the Gutenberg Project, and as such can be displayed using Eucalyptus. But rejecting this app because it can display such content is equivalent to removing Safari from the iPhone because it can be used to display sexually explicit material from the web. Both Safari and Eucalyptus are simply tools that display content that is freely available online: they do not *contain* said content. Even if Apple intends to reject apps that themselves contain, for example, pornography, here Apple steps into the realm of rejecting the medium rather than the message.

This foray into censorship, and this confusion between content and medium, is dangerous territory for Apple. To this longtime customer, it evidences Apple's move from being a technological innovator into being a corporate parental figure, attempting to impose a moral vision onto consumers -- an effort that, when tied to Internet content, is bound to be capricious, inconsistent, and unsuccessful.

I urge you to revisit the App Store approval policy.

Our library building has served us well. It's got a wonderful skylight that looks down upon a calming fountain; it has comfortable, solidly built furniture. But it's showing its age. Students can't find plugins for their laptops. That wonderful skylight leaks whenever it rains. We have almost no space in which to host guest speakers, library instruction sessions, and exhibits from our special collections. So, in a few months, we're moving into a new building. Really, though, this is less a move than a reinvention. We're taking advantage of this opportunity to examine everything we do and to consider how to do it better.

I've been particularly involved in planning for our new information commons. There are lots of definitions of that term floating around, but I guess you could say that an information commons is a combination of a library reference area, information desk, tech support center, and computer lab. It's a one-stop shop for services, resources and technology. So many details to think about! What services will we offer? What technology will be featured? Who will staff it, and what kind of training will they need?

My colleagues and I have been reminded that, if we don't get this new library right from the start, we'll have a hard time recovering our reputation. There's some truth to that, but at the same time we're also all aware that there will be glitches -- I mean, learning experiences -- and changes that we'll have to make over the first year or two. It's easy when in the midst of a huge project like this to get hung up on every single detail, but it's not very productive to let them overwhelm us.

I tend to forget that at times. I scribble down idea after idea, culminating in a massive to-do list, with the feeling that all these great things have to happen when we open our doors, or they won't happen at all. Then I'm overwhelmed, because of course, there's no time to see all these things through.

Note to self: step back and remember the big picture. We're a group of inspired librarians and library professionals, all working together to give our campus community something they'll use and even enjoy. We've got tons of great ideas, and even if they don't all happen -- even if some don't work out as planned -- many of them will be appreciated as improvements upon what we're doing now.

With that big picture in mind, it will be possible to take a deep breath and dive back into the planning process with a better attitude. I'll come back and read this when I get to work tomorrow, and maybe I'll be able to take my own advice!

Well, OK, there's one nagging worry that just won't go away. We're going to have a cafe just steps away from my office. This presents an immense problem, one which is never addressed in the library literature.

How, as a sophisticated information professional, does one just say no to baked goods?

Blog-again, off-again. That's how it seems to go for We Two. (I don't think I'll capitalize that again -- it suggests delusions of grandeur, doesn't it?)

To make and then abuse an analogy: writer's block isn't a brick wall, but a series of small hurdles. I (the runner) know that I can leap over each of them... but for each and every hurdle, the first step is a doozy. Lately I've been hung up on those first steps. I recently squandered an opportunity to write some short fiction, and obviously I've not been keeping up the blog. Writer's block is painful enough when you want to be creative or share your thoughts freestyle. But what about that other kind of writer's block -- the kind that stops you from publishing research?

Perhaps it's better called researcher's block, because there's so much more involved than just sitting down and putting fingers to keyboard. There's that small matter of coming up with a topic and getting over the self-defeating mantra of "but it's been done before." Then, there's the formation of a reasonable research question. Am I asking an answerable question, or shooting for the moon? Will the answer be valuable to anyone, or is it just an exercise in naval-gazing? Next, there's methodology to consider and literature to consult. Oh, yes, and then doing the research and writing it up. This all adds up to "Ack!" (Insert Cathy-like beads of sweat here.)

Library literature tends to get a bad rap: librarians complain that there is a lot of low-quality research and pointless pontification, but a dearth of well-designed studies. Even putting aside the fact that many people mistake qualitative research a lack of rigor, the critics do have a point. So how do I get from an idea to something that actually turns into a valuable contribution to the profession?

Two years ago, I felt like I was well on my way. To complete my MLIS degree, I wrote a thesis applying conversation analysis (a research method used by sociologists and others) to library reference desk interaction. It was something new and different, and I saw some promise in turning the work into something publishable. But then I got swept up in the day-to-day of being a librarian, in the "must-dos" of my job, and the idea got pushed off to the side. I also realized that collecting data would probably meet a lot of resistance: recording reference interviews on videotape raises some obvious concerns. Since publishing is not a requirement of my particular position, I just let it slide.

And now, even though I feel ready to take a fresh look at research and writing, I'm stopping at every hurdle: Everything I do has been done. My ideas will be scoffed at. Oh, yeah -- and I just don't have time.

Some librarians publish copiously and regularly, and a good number of them have fascinating things to say. There are a lot of gems out there in the literature. Intellectually, I know that I am capable of creating one of those gems. I just need to go from knowing it to believing it. I won't claim to have a diamond in the rough, but I'd like at least to produce an interesting semi-precious stone.

And when I finally do get to writing up my work, I promise to lay off the analogies.

Work/life balance. I love my job, I really do. But love it or not, I can't live and breathe it. Though we each have our thresholds, it's the rare well-adjusted person who doesn't need something else -- whatever that may be.

For me, it has to be something creative. My first major in college was theater, and I also took a stab at applying for MFA programs in creative writing (which led to a fiasco that I'll save for another time). If I don't have some form of acting or writing going on in my life, I end up moody and generally discombobulated.

I get in some writing when I can, and I've enrolled in a fiction writing workshop that starts in March. Maybe I'll make some progress on my library novel, tentatively titled Reference. (Don't laugh. Oh, who am I kidding? Laugh!)

The acting bug is biting, though, and I have yet to figure this one out. In a city teeming with (mostly out-of-work) actors, how do I casually pursue a role in a community production, the way I used to in Bloomington or Ann Arbor? And most of all, with a job that has me rotating through evening and weekend shifts, how do I make myself available for a demanding rehearsal schedule?

I don't have the answer, but then again, I haven't tried yet. I want to soon.

What's your secret to maintaining that work/life balance? What do you need in your life to stay on an even keel?

All work and no play makes Ken a dull boy. (Typing that into a blog instead of on a typewriter somehow causes it to lose its Shining-style creepiness!)

My first library job interview...

Bloomington, Indiana has begun to settle into winter. A light rain overnight has, this frozen morning, turned the streets and sidewalks slick. Everything is crisp, and the air has the specific sharpness of an early winter frost. Bare branches are coated with glinting ice.

I've settled into my own cold spell, of sorts. My career as a graduate student seems to be collapsing around me. I've lost traction in the Sociology program somewhere along the way to my Master's degree, and I'm vacillating between blaming external circumstances and berating myself for lost opportunity. Either way, I'm done, and I need a job.

The other day, a listing had caught my eye as I'd scanned the Bloomington Herald-Times: a clerk position at a nearby public library. I'd decided to apply -- and today is interview day.

I get out of my car and perform a mental inventory. Resume? Check. Notepad? Check. Pen, and a backup pen just in case? Check. Falling on my rear end on the icy sidewalk?

Check.

I sit, momentarily stunned, as a few passersby struggle with whether or not they should look at me. So much for the charm of an early winter's day in Indiana. I gather my notepad and my wits, stuff my slightly sodden resume back in its folder. My hands are shaking a bit, but I manage to negotiate my body back into a standing position. Now comes the fun part: the obligatory check for leaves and twigs on my dress pants.

I pat myself down, out there on the sidewalk, hoping that no one is looking out the library window.

The interview goes all right, if you don't count the fact that one of the interviewers expresses surprise that I, a male, have applied for the job. See, it's all OK: their typing test has clocked me at 95 WPM. That earns me a wide-eyed response, and I know -- I've got this job in the bag.

Yeahhhh... that's right. Just call me Ken, library clerk extraordinaire and fastest typist in the midwest. I wonder if they'll promote me to librarian in a year or two? Or do you need some kind of degree for that?

I strut toward the library exit. My strut turns into a lurch as I open the door, the chill air hits my face, and I remember to mind the icy sidewalk. I daintily pick my way back to the car.

Oh, crap. Has that leaf been on my elbow this whole time?

Four days later: the library has sent me a polite "we're sorry" letter in the mail. I'm stunned. What was wrong with me? What could I have done wrong? Aside from being male, apparently, and bringing a touch of nature indoors.

Ah, well. Life goes on. I tuck the experience neatly away and end up working as a Senior Secretary at Indiana University. I like the job. What had I been thinking, wanting to work at a library, anyway? Silly notion.

Thirteen years later, I would begin my career as a librarian.